5 Best Mobile App Analytics Tools of 2018

Mobile app analytics is the analysis of the data generated by users when they interact with the mobile platforms such as mobile applications or mobile sites. App analytics is used to get the idea of how your mobile app works and what improvements it required to attract new users. The data taken from the app analytic tools are used for app monetisation.

Here we have listed the best mobile app analytics tools that you must know if you have launched an app or planning to launch. Have a look



Firebase


Firebase is Google’s mobile platform which is used for quick, high-quality and best mobile app development. It has started its journey as a real-time database provider but now it has also grown as an app analytics tool.
Firebase has provided a platform where you can develop a high-quality app and increase the number of users to earn more money and with the data provided, you can effectively monetise your app.
  • Allows creating customised dashboards.
  • It provides unlimited reporting up to 500 event types.
  • Track the work progress of various features such as push notification, run attribution, and revenue reporting.
  • It integrates the data with BigQuery, and it allows to run self-owned data analysis to visualise.
  • Develop and test the app with the real-time database, crash reporting, cloud functions and cloud storage
  • Develop and engage more audience with Firebase analytics, cloud messaging, remote config, AdWords.

Amplitude


One of the top analytics tools, it performs analysis on the basis of users behaviour. It comes in 3 versions that are basic, premium and corporate. It provides analytics for mobile and website both. 12,000 companies are using Amplitude to drive user engagement and retention.
Features:
  • Easy setup
  • Highly Scalable
  • Real-time reporting
  • User segmentation
  • Measure the web  traffic accurately
  • Accurately measure the bounce rate of the user


Mixpanel

It is an analytics tool that helps companies to study consumer behaviour. It is an event-based analytics tool which allows choosing events in order to know how your app is working. It also helps to improve your product, marketing, and data teams through analysis.
Features:
  • Create funnel
  • Make smart decisions
  • Track users retention
  • Allows to perform  A/B testing
  • Track users engagement with the app

Flurry Analytics


Flurry is one of the most popular analytic tools which have become a part of Yahoo Mobile Developer Network Suite in the year 2015. It has 2,50,000 users and it has been used on 8,00,000 mobile apps for analysis. With Flurry,  companies are collecting 3TB of data each day. They are tracking their app performance anywhere, anytime they want and are getting the holistic view of the performance of multiple apps at one time.
Using user path analysis and segmenting user actions in a different category such as usage, age, gender, app version and language it tracks the actions of the users, how they are using the app and how much they spending time with the app. It is supported by Android, iOS, Java ME, Blackberry, Windows.


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