Holidays are a good reason for all to buy things online or offline. However, in this digital age where every activity, from reading books to buying tickets to shopping have become virtual phenomena, isn't it obvious that people now awaits for online shops to fulfill their shopping spree in holidays. eCommerce owners too seek for innovative ways to boost their sales and deals, whenever holidays or festivals are around the corner. Starting from Halloween, Veteran’s Day to Christmas, there is a stream of festive events when you need to prep up your online store to surge your sales like never before. Hence, there’s no idling or downtime for you anymore when it already the month of November. If you own a Magento store, get expert advice and services of GetAProgrammer, having an eminent team for Magento development in Australia and get it right way prepared for seasonal hikes.
Here’s the brief recounting of some tactics that can get your online store geared up holiday boom.
Ensure faster loading of pages
When it is about the peak season sales, you need to remember that people are most in the hurry to choose products, gifting items as they got too many activities followed up. In such a stance, a sluggish and slowly loading are sure to deprive you of your potential customers. Thus, ask your developer to implement traffic management and site optimisation tools for removing all speed impediments of your store.
Bring in personalised offerings
Holidays are perfect seasons when to please your customer base most of the people rush to your store for something or the other. So, try to win their hearts and make them your loyal customers by giving out personalised offerings, like free shipping, great discounts on combo items, gift vouchers, promo codes or coupons via email in accordance with their cart history.
Onsite pop-ups
These are a great way in holidays to instil a sense of urgency in customers and drive sales of the site. Pop-ups displaying a countdown of days or hours left for a deal, or with great discounts can grab enough attention from first time as well as regular visitors to your store. Undeniably, pop-ups on the site are great for conversions and driving seasonal sales.
Flash sales
Flash sales are too effective in driving sales in festivities. They are specific in arresting the attention of customers as they leave the site and can even excite them to purchase. This is because flash sales too appear as pop-ups but just when one leaves a site. Further, they are great for targeting specific groups of customers, as owners can affix the display for certain type of visitors only, like those from emails, AdWords or to those who have viewed similar products earlier.
Whether holiday seasons are around the corner or not, these tacit strategies are applicable for every Magento store to soar up their sales and revenues. However, when you know that Christmas holidays are not far away, get an amazing partner of Magento development services to equip your store in every way to deal with the seasonal rush.
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